Since the early days of Postcrossing that we have been improving on raising awareness about the Unknown Postcard ID form. Initially it was only a link on the FAQ which was spotted only by some.
These days it is linked directly on the register a postcard page and we have been doing more improvements on that.
For example, if you enter a wrong ID, the error message itself has a link suggesting to request help (with auto-fill of the Postcard ID). Also, the message (background) on the side is highlighted in that case:
We also include the information on the Did ou know…? box:
Also, when using the contact form option for “Missing or incorrect Postcard ID”, it automatically redirects to the right form (it used to be a text with a link, but many people ignored it and submitted the contact form anyway with the details which is much harder for us to look up).
Could we do more? Yes, there’s always more we could do for that — but where to stop? I mean, I’m sure nobody wants a huge text, on a red background, blinking… right?
The thing is that, once you know about it, putting the link in too many places actually starts to get in the way when you only need it it very occasionally. Usually these are notices are not dismissible (as you may need it later), so once added, it’s there, forever taking space, and showing for everyone. And from our experience, some people will not see/remember such notices, no matter how much front and center they are, meaning, reaching 100% awareness about it isn’t realistic (at least without seriously getting on the way of everyone as well).
We also risk getting into a point where if it is in a very prominent place (eg: homepage button), some people will actually use that instead of the register a postcard form — we already see this happening sometimes where people submit the request for help already with the correct Postcard ID in it and with a registration message. This is more common with newbies with limited command of English which might be using the browser translator to use the website.
So, in short, while we also want people to use it when they need it, we are also very aware that there’s a limit from where we might be doing too much which we don’t want to go over. It’s very unlikely we’ll add it to the homepage (too prominent!), but we’ll consider other ideas that may help without getting in the way.