I only occasionally look at someone else’s sent wall, but most of the time, I’m actually not interested in what people send to other people. They might put in all the effort in the world or be incredibly lazy, but this is something that I can’t control. What I can control is what I send to other people–and I’d like to think I put in equal effort for everyone regardless how their profile is worded. I enjoy sending more than receiving so I concentrate on the sending aspect more. Besides, this isn’t a direct swap situation–I’m not going to receive a postcard from the person I sent to unless that person has multiple accounts.
There are all sorts of people on Postcrossing and they will have joined for different reasons. Aside from what is already in the guidelines, the site has no requirement or benchmark as to how much effort someone should exert in sending a postcard to another random member. So we can’t expect that everyone has the same tit for tat mindset.
I’ve received such cookie cutter postcards before, but my suggestion is not to dwell on it and move on to the next person. The majority of Postcrossing participants do put in effort in their postcards. Like any other hobby, most will be fun but there will be a minor thing that isn’t. If we constantly only concentrate on the negative aspects, we might as well not have any hobbies at all.