Is direct mail an effective marketing plan for small businesses?

Cards and addresses, no problem, just like with postcards. And there’s no reason that 100 addresses in the journal would have to be sent cards all at once. If three people entered their addresses in the journal on one day, you could send cards to each of those people a day or two later, with a simple; “Thanks for your business.” It’s really quite simple.

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Or if the business chose to send out a mass mailing the info could be typed, saved in a computer word file, and printed out onto labels for multiple mailings. I get reminder postcards from my dentist and veterinarian several times a year. I assume other clients get them too.

This is a nice idea! Sending a card within a few days would show the customer that their patronage was appreciated and noticed!

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