We have a challenge for you!
Have you ever heard of the Dear Doctor postcards? Back in the 50s-60s, a laboratory in the US sent out thousands of handwritten postcards to doctors (often from exotic locations), telling them about a new medicine they had for sale… It was a refreshing and intriguing marketing plot, and it got us thinking.
Postcrossing could definitely use more postcrossers in some countries to balance things out, and what better way to advertise a postcard exchange website than through postcards? So we thought maybe we as a community, could coordinate to do a sort of “Dear Journalist” campaign, and get together to send postcards to the media of a certain country, telling journalists there about the project and how great it is to receive postcards from far away places. Maybe they’ll be intrigued by the postcards they receive and decide to check it out, hopefully making a news report about Postcrossing and thus helping us spread the word!
Picking a country to focus on is a difficult task… but if it goes well, we could pick a new one each month, do our best to spread the word by sending postcards there throughout the month, measure the results at the end to see what worked, and then move on to another country.
So, there’s 2 parts to this challenge:
- finding addresses of media outlets in said country,
- sending postcards to those with a nice message about Postcrossing.
I suggest we post the (public) media addresses we find on a wiki below this first post, and then just keep each other updated on this topic on our collective efforts to send postcards to them. If you have some free time to do some research and/or a couple of postcards to spare, please consider helping out!
For this first month, we’ll be focusing on Iceland !
Land of sagas, geysers, Björk… and currently just 212 postcrossers. It’s a small country with high GDP per capita (so people can probably afford this kind of hobby), with a well-functioning postal service, and where English is widely spoken, so we think it looks like a promising place to start this challenge!
Your mission, should you choose to accept it, is to first help us find those media contacts, and then send some postcards.
Ready, set, go!